Cello

Founded in 1995, Cello® Pens is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. Cello® started its journey in 1995 by manufacturing & marketing wide range of classic ball pens with imported tips and German inks. Focusing on innovation, high quality pens and leading edge technologies, Cello soon became India’s most loved writing instruments brand over the years. In December, 2015, the French stationary major BIC® acquired 100 percent ownership in Cello® writing and the company was renamed as "BIC Cello (India)".

Cello® pens are the No. 1 choice of the consumers in India, selling over 5 million pens every day! Cello® also exports a broad portfolio of products to North America Europe, Africa, Middle East and Asia.

We, at BIC Cello, focus on developing innovative new products and ink flow systems, delivering significant value to the writing experience of the customers. We have consistently introduced modern technology & maintained International standards. We take pride in being a leader in introducing contemporary products to Indian consumers. We have a well-trained team of passionate employees, a rigorous quality control system. Our Research & Development team focuses on continuous improvement to ensure that we provide an exclusive writing experience. A robust and growing distribution network makes our products accessible across demographics and geographies. Empowered by our vision and values, we work to make a difference in the lives of all our stakeholders.

Our manufacturing expertise, consumer requirements, constant research on tips and inks and offering of broad range of writing instruments makes the company the market leader in the category.

Over the years, BIC Cello has expanded its product portfolio offering world-class products in stationery categories like permanent markers, white board markers, colour markers, mechanical pencils, roller pens, fountain pens & office & school stationery products.

Cello South Africa

This online computer store is an official Cello reseller in South Africa.

Warranty support South Africa: You need to return the product back to your original point of sale. No other store can offer warranty backup on your product and there is no central point of contact for end users.

Repairs: You need to return the product back to your original point of sale for repairs.
More info: https://www.cellowriting.com/